Picture a typical campaign office in your mind’s eye. You’re probably imagining a retail storefront situated on Main Street or maybe a strip mall sandwiched between a laundromat and a tanning salon. The windows are adorned with 11 x 17 campaign placards and vinyl banners cover the otherwise plain white walls. Plastic eight-foot tables and metal folding chairs cover a dark, durable carpet floor.
While the tradition persists, these office space selections and configurations seem odd, if not entirely inappropriate, in the context of today’s professional campaign operation.