It’s Time to Rethink What Makes a Great Campaign Office

It’s Time to Rethink What Makes a Great Campaign Office

Picture a typical campaign office in your mind’s eye. You’re probably imagining a retail storefront situated on Main Street or maybe a strip mall sandwiched between a laundromat and a tanning salon. The windows are adorned with 11 x 17 campaign placards and vinyl banners cover the otherwise plain white walls. Plastic eight-foot tables and metal folding chairs cover a dark, durable carpet floor.

While the tradition persists, these office space selections and configurations seem odd, if not entirely inappropriate, in the context of today’s professional campaign operation.

5 common (and costly) campaign “pre-launch” mistakes, and how to avoid them

5 common (and costly) campaign “pre-launch” mistakes, and how to avoid them

Launching a political campaign is a process, not an event.

Sure, a successful, splashy announcement accompanied by an energetic show of support and favorable media coverage is, of course, an important component of the launch process. Long term success and scalability are ultimately determined by the prep-work that takes place prior to an announcement, as well as the critical first 100 days that follow.

FEATURED IN CAMPAIGNS & ELECTIONS MAGAZINE: WHY ‘OPERATIONS’ IS THE MOST UNDERRATED POSITION ON CAMPAIGNS

FEATURED IN CAMPAIGNS & ELECTIONS MAGAZINE: WHY ‘OPERATIONS’ IS THE MOST UNDERRATED POSITION ON CAMPAIGNS

Featured in Campaigns & Elections Magazine - While most campaigns and political organizations are not able—or not willing—to allocate precious resources towards additional personnel, tight budgets shouldn’t prevent any organization from investing in its operations. Operations is about efficiency. Campaigns that properly prioritize the nuts and bolts are optimized for growth and prepared to scale.

Think of your “pre-launch” campaign as a Minimum Viable Product (MVP)

via Lean Startup Co. - Using Lean Startup To Launch And Scale Political Campaigns

via Lean Startup Co. - Using Lean Startup To Launch And Scale Political Campaigns

Creating a Better Way to Campaign: When it comes to political campaigns, Dante Vitagliano wants to build a better business model. When he and his partners started Pinnacle Campaign Strategies, they set out to solve some of the problems they consistently saw happening in political campaigns. To Dante, applying the Lean Startup methodology to their campaign efforts made sense. “There are so many similarities between the startup landscape and what we as […] campaign professionals face on the day-to-day,” he says…

PINNACLE IN THE NEWS via Fox News: Mueller report could ward off would-be Trump primary challengers

PINNACLE IN THE NEWS via Fox News: Mueller report could ward off would-be Trump primary challengers

…A veteran New Hampshire-based GOP operative wasn’t as optimistic as Weld or Weaver.

Michael Dennehy – who served as a top adviser on Sen. John McCain’s 2000 and 2008 presidential campaigns – said that the summary findings from the Mueller report and the announcement by Barr would make a primary challenge more difficult.

“Of those Republicans who are unhappy with the president, this removes arguably the biggest obstacle for the president in any potential primary campaign,” Dennehy said…

President Biden & Your 10 Choices for Vice President

President Biden & Your 10 Choices for Vice President

Here we sit, watching Bernie Sanders launch another bid for the Presidency. In the very near future, we are going to see Joe Biden launch his third bid for the Presidency. 

In all the public polling, Biden is way ahead of any other candidate including Sanders. Real Clear Politics has Biden at 28 and Sanders at 17….Just as this presidential race heats up, it may quickly devolve into a contest for who Joe Biden picks to join him on the ticket against President Donald Trump.

Do endorsements matter?

Do endorsements matter?

Arguably the most important step in the early stages of a political campaign - and Presidential campaigns in particular - is the race to secure high-level endorsements.

There are varying opinions on the importance of endorsements. For instance, in the 2000 New Hampshire Republican Presidential Primary, George W. Bush had nearly all the top political endorsements but went on to lose the First-in-the-Nation Primary to John McCain 49-31. John McCain had only a handful of endorsements in 2000.

PINNACLE IN THE NEWS via WMUR: Crowded Democratic field increases importance of vintage NH-style retail campaigning

PINNACLE IN THE NEWS via WMUR: Crowded Democratic field increases importance of vintage NH-style retail campaigning

Michael Dennehy, who was an integral player in John McCain’s 2000 and 2008 lead-off primary victories, attended hundreds of vintage New Hampshire town halls with the late Arizona senator.

“Without a true front-runner, it evens out the odds for everyone in their ability to build an organization,” he said.

Dennehy predicted 12 to 15 Democrats will ultimately run for president.

“We’ll see in the 2020 Democratic campaign the beauty of the first-in-the-nation primary,” he said. ‘’I firmly believe that the candidate who spends the time building relationships with voters and elected officials and opinion leaders will see it pay off in a big way.”