Campaigns

5 common (and costly) campaign “pre-launch” mistakes, and how to avoid them

5 common (and costly) campaign “pre-launch” mistakes, and how to avoid them

Launching a political campaign is a process, not an event.

Sure, a successful, splashy announcement accompanied by an energetic show of support and favorable media coverage is, of course, an important component of the launch process. Long term success and scalability are ultimately determined by the prep-work that takes place prior to an announcement, as well as the critical first 100 days that follow.

FEATURED IN CAMPAIGNS & ELECTIONS MAGAZINE: WHY ‘OPERATIONS’ IS THE MOST UNDERRATED POSITION ON CAMPAIGNS

FEATURED IN CAMPAIGNS & ELECTIONS MAGAZINE: WHY ‘OPERATIONS’ IS THE MOST UNDERRATED POSITION ON CAMPAIGNS

Featured in Campaigns & Elections Magazine - While most campaigns and political organizations are not able—or not willing—to allocate precious resources towards additional personnel, tight budgets shouldn’t prevent any organization from investing in its operations. Operations is about efficiency. Campaigns that properly prioritize the nuts and bolts are optimized for growth and prepared to scale.

Think of your “pre-launch” campaign as a Minimum Viable Product (MVP)

via Lean Startup Co. - Using Lean Startup To Launch And Scale Political Campaigns

via Lean Startup Co. - Using Lean Startup To Launch And Scale Political Campaigns

Creating a Better Way to Campaign: When it comes to political campaigns, Dante Vitagliano wants to build a better business model. When he and his partners started Pinnacle Campaign Strategies, they set out to solve some of the problems they consistently saw happening in political campaigns. To Dante, applying the Lean Startup methodology to their campaign efforts made sense. “There are so many similarities between the startup landscape and what we as […] campaign professionals face on the day-to-day,” he says…